{"id":4462,"date":"2020-03-05T17:23:28","date_gmt":"2020-03-05T14:23:28","guid":{"rendered":"http:\/\/www.alfapatent-stanadvoka.com\/?p=4462"},"modified":"2020-12-26T17:30:42","modified_gmt":"2020-12-26T14:30:42","slug":"t0247-15","status":"publish","type":"post","link":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/t0247-15\/","title":{"rendered":"05.03.2020 \/T 0247\/15 \/TARGETED ONLINE ADVERTISING \/OPENTV"},"content":{"rendered":"

EP02 703 183.0<\/a>\u00a0numaral\u0131 ba\u015fvuru \u0130nceleme Birimi taraf\u0131ndan reddedilmi\u015ftir. Temyiz Kurulu\u2019nun olumsuz \u00f6n g\u00f6r\u00fc\u015f\u00fc sonras\u0131 tayin edilen duru\u015fma tarihinde mevcut bulunmayaca\u011f\u0131n\u0131 belirten temyiz sahibinin yoklu\u011funda karar a\u00e7\u0131klanm\u0131\u015ft\u0131r. Dosyadaki ana talebe ait istem a\u015fa\u011f\u0131da verilmi\u015ftir:<\/p>\n

 <\/p>\n

\u201cA method of scheduling delivery of multiple advertisements selectively to a plurality of online users having client devices (10), comprising:<\/p>\n

– determining expected values relating to each user being online to access information over the Internet during a given time period;<\/p>\n

– generating an ordered list of the advertisements to be selectively delivered to the users based on the expected values, said ordered list being prioritized to meet delivery requirements associated with said advertisements;<\/p>\n

– and generating an individual list of items of advertisements to be delivered to each user based on the ordered list, wherein said individual list is dynamically generated for each user on user login,<\/p>\n

– transmitting advertisements according to the individual list of advertisements to each user.\u201d<\/p><\/blockquote>\n

Temyiz sahibi duru\u015fmaya kat\u0131lmad\u0131\u011f\u0131ndan duru\u015fma s\u0131ras\u0131nda karar temyiz sahibinin sadece yaz\u0131l\u0131 g\u00f6r\u00fc\u015flerine dayal\u0131 olarak al\u0131nm\u0131\u015ft\u0131r.<\/p>\n

Genellikle \u00e7evrimi\u00e7i hedefli reklamc\u0131l\u0131kla ilgilenen \u00fc\u00e7 taraf vard\u0131r. Birincisi, bir \u00fcr\u00fcn veya hizmetle ilgili bir reklam\u0131 olan\/\u00fcreten ve onu belirli kullan\u0131c\u0131lara teslim etmek isteyen reklam veren, yani belirli bir profile kar\u015f\u0131l\u0131k gelen kullan\u0131c\u0131lara eri\u015fmek isteyen firmalard\u0131r. \u0130kincisi, \u00e7evrimi\u00e7i reklam kampanyas\u0131n\u0131 d\u00fczenleyen, uygun kullan\u0131c\u0131lar\u0131 bireysel profillerine dayanarak se\u00e7en ve \u00e7evrimi\u00e7i reklamlar\u0131 buna g\u00f6re sunan \u00e7evrimi\u00e7i i\u00e7erik da\u011f\u0131t\u0131m hizmet sa\u011flay\u0131c\u0131s\u0131d\u0131r. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, reklam\u0131n hedefi olan ve reklamlar\u0131 alan kullan\u0131c\u0131d\u0131r. Mevcut bulu\u015fun \u00f6nerisine g\u00f6re belirli bir kullan\u0131c\u0131n\u0131n oturum a\u00e7ma olas\u0131l\u0131\u011f\u0131n\u0131 ve saha ara\u015ft\u0131rmas\u0131 ile verim y\u00f6netimi teknikleri kullan\u0131larak \u00e7evrimi\u00e7i kalma s\u00fcresini tahmin etmek i\u00e7in matematiksel bir y\u00f6ntem sunulmaktad\u0131r. Bulu\u015fa g\u00f6re bu y\u00f6ntem kullan\u0131c\u0131n\u0131n reklam\u0131 almas\u0131 i\u00e7in daha iyi bir zamanlama tahmini sa\u011flar.<\/p>\n

\u0130ncelendi\u011fi zaman istemdeki teknik \u00f6\u011fe olarak g\u00f6r\u00fclebilecek tek unsur\/unsur grubunun \u201cistemci cihazlara sahip \u00e7evrimi\u00e7i kullan\u0131c\u0131lara reklam da\u011f\u0131t\u0131m\u0131n\u0131n planlanmas\u0131\u201d \u015feklinde tan\u0131mlanabilece\u011fi anla\u015f\u0131lmaktad\u0131r. Bulu\u015fun bir bilgisayar sistemi taraf\u0131ndan uygulanaca\u011f\u0131 tarifnameden hareketle a\u00e7\u0131k olup \u0130nceleme birimi ret gerek\u00e7esinde herhangi bir \u00f6nceki teknik yay\u0131n\u0131na at\u0131f yapma gere\u011fi g\u00f6rmemi\u015f ve bulu\u015fun teknik \u00f6\u011felerinin son derece yayg\u0131n bi\u00e7imde bilinen teknik \u00f6\u011feler olduklar\u0131n\u0131 ifade etmekle yetinmi\u015ftir (notoriously known technical features<\/em>). \u0130nceleme Birimi birden fazla kullan\u0131c\u0131ya \u00e7evrimi\u00e7i reklam\u0131n iletilme planlamas\u0131n\u0131n yeni olmayaca\u011f\u0131 konusunda herhangi bir kar\u015f\u0131 itiraz yapmam\u0131\u015ft\u0131r.<\/p>\n

Temyiz Kurulu reklam sunmak faaliyetinin teknik bir konu olmad\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izmektedir. Dolay\u0131s\u0131yla daha etkin olarak reklam yapma faaliyeti teknik bir problem \u00e7\u00f6zmemektedir. Temyiz Kurulu\u2019na g\u00f6re \u00e7evrimi\u00e7i reklamc\u0131l\u0131k teknik ara\u00e7lar arac\u0131l\u0131\u011f\u0131yla yap\u0131lan reklamc\u0131l\u0131ktan ibarettir. Bulu\u015f kullan\u0131c\u0131lar\u0131n \u00e7evrimi\u00e7i olma zaman ve s\u00fcreleri \u00fczerine bir modelleme yaparak do\u011fru zamanlamay\u0131 tespit etmeye \u00e7al\u0131\u015fmaktad\u0131r.<\/p>\n

Bulu\u015fun matematiksel modelinde kullan\u0131lan parametreler rastgele ve keyfi olarak belirlenmi\u015ftir. Bundan dolay\u0131, yap\u0131lan matematiksel hesaplamalar keyfi kabullere dayal\u0131 olup \u00f6l\u00e7\u00fclm\u00fc\u015f ger\u00e7ek fiziksel parametrelere dayanmamaktad\u0131r. Dolay\u0131s\u0131yla \u0130stem 1\u2019in ay\u0131rt edici unsurlar\u0131 teknik olmayan \u00f6zellikte olup teknik olmayan etkiler do\u011furmaktad\u0131r. Konu hakk\u0131nda uzman kimse mevcut idari i\u015flem y\u00f6ntemini uygulamak i\u00e7in teknik bir de\u011ferlendirme yapmak zorunda de\u011fildir.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

EP02 703 183.0\u00a0numaral\u0131 ba\u015fvuru \u0130nceleme Birimi taraf\u0131ndan reddedilmi\u015ftir. Temyiz Kurulu\u2019nun olumsuz \u00f6n g\u00f6r\u00fc\u015f\u00fc sonras\u0131 tayin edilen duru\u015fma tarihinde mevcut bulunmayaca\u011f\u0131n\u0131<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[112],"tags":[],"class_list":["post-4462","post","type-post","status-publish","format-standard","hentry","category-t-kararlar"],"_links":{"self":[{"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/posts\/4462","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/comments?post=4462"}],"version-history":[{"count":1,"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/posts\/4462\/revisions"}],"predecessor-version":[{"id":4463,"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/posts\/4462\/revisions\/4463"}],"wp:attachment":[{"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/media?parent=4462"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/categories?post=4462"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.alfapatent-stanadvoka.com\/tr\/wp-json\/wp\/v2\/tags?post=4462"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}